Having two children, I was inspired to give myself a personal project rebranding a toy company. I chose the company Orchard Toys as I love their puzzles and games but I felt like their branding could do with an update to freshen it up.
Using bright, cheerful colours and inspired by their original logo which incorporated an apple tree, I designed the above branding. I feel it does well to appeal to the pre-school/early years audience while keeping a wholesome feel.